Warner Bros. Discovery
The mass media and entertainment conglomerate known as Warner Bros. Discovery was formed in 2022 after WarnerMedia merged with Discovery, Inc. At WBD, I work on the small but mighty Employer Branding team, which sits under Talent Acquisition. Our team has many functions, but our main goal is to market WBD as an employer of choice. I've worked here since 2021, and during my time here, I’ve worked on all kinds of projects, from digital brand design to motion graphics to booth builds. Here are some of my favorite projects...
Women In Tech 2024 Poland
For this project, I designed a booth build for a women in tech event in Poland. The only direction I was given was to use the IP (Intellectual Property) seen in the design. After finding an attractive way to frame the images provided, I moved to the next panel and wanted the WBD shield to be the focal point, as it's instantly recognizable. I never got to see the final design in person since it was in Poland, but the Polish team loved it!
Lunar New Year 2024
The Employer Branding team at WBD enjoys celebrating cultural observances like Lunar New Year. One way we do that is by creating graphics for our social platforms. This is a series of stories I designed. I had fun with this project because, aside from copy and brand guidelines, I had full creative control. According to market analytics, this series saw an impressive 20% engagement increase.
Socials
A large chunk of my responsibilities at WBD involves creating social media graphics, mainly for LinkedIn and Instagram. Sometimes we don't have enough time to seek approval to use IP, or it's simply not appropriate to use in certain cases, so it's up to me to create engaging designs that still adhere to brand guidelines. Here are some of my favorite designs.
